RCS, or Rich Communication Services, is an advanced messaging protocol designed to replace traditional SMS. It enables enhanced features like high-resolution photo sharing, read receipts, typing indicators, and group chats. Unlike SMS, RCS works over mobile data or Wi-Fi, offering a more dynamic messaging experience. It aims to bring features similar to messaging apps like WhatsApp or iMessage to default texting apps. Supported by many carriers and Android devices, RCS is becoming the new standard for mobile communication.
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WhatsApp Business API is a scalable communication solution that enables businesses to connect with customers on WhatsApp at scale. It supports automated messages, notifications, and customer support through verified business profiles. With rich media, templates, and chatbot integration, brands can deliver personalized experiences. The API ensures secure, reliable, and real-time communication. It is ideal for customer engagement, alerts, and transactional messaging.
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