1. Product fixation. Ignoring market needs

This is a common mistake, and not just for start-ups. When launching a new product, debugging the internal processes of an online shop or shopping site, the entrepreneur loses touch with reality, stops understanding the needs of the market. He only sees his product and what he needs to do urgently. The result is a lack of demand and slow growth or no growth at all.

2. Customer service failures. Feedback and service quality

Many business owners focus on product or service development, forgetting that customer service plays a key role in retaining customers and attracting new ones. Advertising and marketing won't bring customers back if they've already heard and read negative feedback about the company or the quality of the products it sells.

3. inappropriate use of marketing channels

There is no business without advertising. Scrimping on advertising is a fatal mistake for any business. Who is our consumer? How does a customer find out about you? Why do they choose your business or product? How and where do your competitors advertise? You should be clear about whether your business needs: search advertising, paid search advertising, video advertising, media advertising, video promotion, network advertising and contextual advertising.

Research your buyers, know their demographics (age, gender, interests, location), BetonLogos managers recommend. What social networks, sites and channels do your prospects visit? Learn as much as you can about their habits and preferences.

Building a business is hard work and no one can guarantee success. Unexpected mistakes can turn into big problems. It is important to constantly analyse changes in the internal and external business environment to improve your skills and approaches to managing your business.