When browsing labels, the term "NFC" often carries a higher price tag. But what exactly are you paying for? In the context of Sea Buckthorn, the difference between NFC (Not From Concentrate) and concentrate is the difference between a living functional food and a processed commodity.

The concentration process involves heating juice to remove water, which significantly reduces shipping costs but at a high nutritional price. High heat can degrade Vitamin C and alter the chemical structure of the delicate fatty acids found in sea buckthorn pulp. Conversely, NFC Sea Buckthorn Juice is produced by mechanically pressing the fruit and immediately pasteurizing it at lower temperatures. This "single-strength" juice retains the original water content of the berry, along with its full spectrum of enzymes and phytonutrients.

For sea buckthorn specifically, the pulp contains significant amounts of oil. During the concentration process, these oils can become oxidized or separated, leading to a loss of the rare Omega-7 content. NFC juice maintains the natural emulsion of these oils within the juice, ensuring that every sip provides the heart-healthy and anti-inflammatory benefits the fruit is famous for.

At Youhero, our NFC process is optimized for stability and potency. By avoiding the dehydration/rehydration cycle, we ensure that the juice that reaches your glass is as close to the fresh berry as possible. For those seeking true therapeutic benefits, NFC is the only logical choice.