Seoul, South Korea, November 25, 2019 — In a strategic move to expand its global content repertoire, Netflix has secured a multi-year licensing agreement with JTBC Content Hub, the media company's dedicated content division. This partnership marks a significant step forward in bringing Korean dramas to viewers worldwide.

Starting in 2020, Netflix will have the rights to stream JTBC’s flagship prime-time dramas across more than 190 countries, enhancing its Asian content offerings. The collaboration aims not only to distribute existing hits but also to co-develop new series, ensuring a steady pipeline of high-quality Korean content for global audiences.

This deal builds upon their earlier partnership established in April 2017, which involved licensing over 600 hours of JTBC’s diverse programming, including both scripted and unscripted shows. Titles like Sky Castle, Something in the Rain, Life, and My Country: The New Age have resonated with international viewers, establishing JTBC as a key player in Korea’s entertainment landscape.

JTBC expressed confidence that this agreement will strengthen their global footprint, transforming the company into a leading producer of internationally acclaimed Korean dramas. They highlighted their commitment to fostering cultural exchange and expanding their presence in overseas markets through this long-term partnership.

Netflix echoed this enthusiasm, emphasizing the popularity of Korean storytelling among its global members. The platform praised JTBC’s proven track record for creating compelling, diverse narratives that appeal worldwide, and expressed excitement about showcasing the best of Korean content to a broader audience.

The growing global fascination with Korean culture, particularly through its television dramas, continues to influence the entertainment industry. Netflix’s collaboration with JTBC exemplifies a shared vision to deliver culturally rich, high-quality stories that resonate across cultures. Since launching its Korean service in 2016, Netflix has been actively seeking ways to collaborate with local creators and partners, including JTBC, to nurture Korea’s creative talent and bring authentic stories to viewers around the world.

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